Supported by outstanding industry sponsors and world-class researchers WIBF has built a team that will achieve lasting change for women in finance, banking, insurance, fintech and financial services


We wish to extend a heartfelt thank you to our Accelerating Change Together Sponsors, without whom we would not be able to engage in this important work together. They are willing volunteers who will trial our suggested interventions and work as a group to test and learn in order to achieve gender equality. They are trailblazers innovating for the greater good.

For more information about joining the ACT Research Programme as a Founding Sponsor please contact Liz Hughes, Director of Thought Leadership at WIBF at

For any Press enquiries please contact

Dr Grace Lordan

Dr Grace Lordan


Experienced in advanced econometric modelling, causal inference and field experiment design. Academic writings published in top international journals in economics and the broader social sciences. Advises large investment banks, private equity firms, hedge funds and speaks at international conferences. Founding director of the MSc in behavioural science at LSE

LSE is one of the foremost social science universities in the world and a leader in financial services policy research

Anna Lane

Anna Lane

President, WIBF and CEO, The Wisdom Council

Anna is founder and CEO of The Wisdom Council and is passionate about promoting a sustainable financial services industry that has a positive impact on society.

The Wisdom Council has a reputation for delivering strategic, technically complex, innovative and actionable strategies to improve consumer engagement and financial awareness. As part of TWC’s overall insights driven proposition Anna has prioritised the adoption of AI-driven technology and behavioural science to better understand and predict human behaviour and engage consumers at scale. She helps TWC’s 50+ financial services clients in delivering relevant and innovative product and service propositions designed to help individuals secure better financial futures. Recent work has involved launching the Yes She Can innovation project working collaboratively with over 3,000 women around the UK and 7 large financial services partners to engage women and drive behaviour change towards long term savings and investments.

Prior to launching TWC Anna ran a specialist wealth and asset management consultancy and worked in the City for over 20 years in senior roles including JPMorgan Private Bank and Morgan Stanley Investment Management.

Anna is a member of MAPS UK Financial Wellbeing Strategy - Gender and Financial Wellbeing Challenge Group and is a judge on the Private Asset Management (PAM) Awards. Anna is a member of the British Association of Women Entrepreneurs (BAWE) and recently stood down after 8 years on the Board of the Young Vic Theatre. She has been a member of WIBF for over 18 years.

Elise Badoy

Elise Badoy


A 20-year industry veteran, Elise is Deputy Head of Research for Europe, the Middle East and Africa at Citi. Prior to Citi, Elise worked at Goldman Sachs from 1999 to 2009. Elise graduated from Ecole Superieure de Commerce de Paris (ESCP) and is a CFA Charterholder. Elise was included in 2018 Financial News 100 Most Influential Women in Finance list.

WIBF are bringing a gender lens to the workplace in UK Financial Services, leveraging our insight and extensive network to champion successful innovation.

Liz Hughes

Liz Hughes

Director of Thought Leadership, WIBF

Liz oversees all thought leadership activities for WIBF identifying and working with key senior allies across business, government and academia to advance the gender agenda. Liz leads WIBF’s innovative Accelerating Change Together Research Programme, the first cross industry gender lens research programme in FS. As well as our Hot Topics and Distinguished Speaker Programmes, conference partnerships and the Knowledge Hub, where we drive thought leadership content.

Liz is a regulatory expert and experienced business leader. She worked in compliance advisory roles before founding an award-winning financial services compliance consultancy that leveraged agile working for both men and women. Following a career change in 2019, Liz now works for Refinitiv in Product Engineering working on their agile transformation and the integration with London Stock Exchange Group.

Liz has been recognised as one of Brummell’s Top 30 Inspirational Women and shortlisted for Woman of the Year at the Women in Finance Awards.