Being Visible, Legible and Credible on LinkedIn

Royal London, St Andrew’s House, 1 Thistle Street, Edinburgh EH2 1DG
Thursday 23rd April 2020 5:30pm to 7:30pm Add to my calendar
Member : FREE   Guest : £12 stated that over 90% of recruiters search the LinkedIn member database to find candidates who have a specific set of qualifications and/ or keywords in their profile. Over 27 million people have a LinkedIn profile (58% of the UK working population), yet less than 1% of the global membership of 660 million actually publish updates and content on LinkedIn. In April 2019 LinkedIn’s official blog revealed that there were over 20 million jobs advertised on the platform.

There are enormous opportunities to make LinkedIn work for you. We are therefore delighted that David Petherick (Doctor LinkedIn) will be joining us to discuss some key pointers to ensure you have a LinkedIn profile that will attract and connect with your future professional network. In this session you will learn;

  • How to reach out and connect to grow your network strategically
  • How to be found, how to be understood, and how to earn authority on LinkedIn
  • How to optimise your profile, and align your headline, skills and story for success

David IS Doctor LinkedIn, and has helped individuals and organisations to be visible, legible and credible on LinkedIn since 2006. He rewrites LinkedIn Profiles to engage, connect, & convince, and has delivered keynotes about using LinkedIn effectively to audiences in eight countries to date. He has been published on TV & Radio and online at the BBC, TechCrunch, LinkedIn® Official Blog, The Next Web, Irish Examiner and many more. David has published more than 200 articles on LinkedIn, and regularly writes guest blogs and appears in podcasts.

Doctor LinkedIn has also created a number of free-to-access interactive publications such as his popular LinkedIn 5-a-Day Diet

David has an engaging and entertaining delivery style, providing practical tips and take-aways, as well as more in-depth examinations of the issues and opportunities for individuals and organisations using LinkedIn.


17:30 Drinks on arrival

18:00 Speaker – David Petherick

19:30 Close

Getting there: City centre location, public transport and on street paid parking is available.

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Guest : £12


Royal London
St Andrew’s House, 1 Thistle Street
Edinburgh, EH2 1DG

Royal London,St Andrew’s House, 1 Thistle Street,Edinburgh,EH2 1DG


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