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Laura Murphy

  • Future Leaders Shadow Board

Laura Murphy is a Client Journey Manager at Coutts, specialising in delivering digital customer experiences across financial services. With nearly ten years’ experience, she brings a strong focus on data-driven decision making, using insights to shape products, improve customer journeys and drive meaningful outcomes.

As WIBF Data Lead, Laura is passionate about harnessing data to better understand and serve the community, helping to inform strategy and measure impact. She is particularly interested in the role data can play in driving inclusion and supporting more equitable outcomes across the industry.

Future Leaders Shadow Board

Future Leaders Shadow Board Helen Poon
Future Leaders Shadow Board Claudia Watkins
Branch Chairs, Future Leaders Shadow Board Becky Breen
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