On the shortlist: Jade Louise Pryde

Jade Louise Pryde exemplifies the next generation of leadership in financial services. Within her first decade at NatWest Group, she has made a remarkable impact, transforming the Allied Men network into a strategic driver of gender equity and cultural change.

Joining as Delivery Lead in 2023, Jade Louise led powerful programmes on mental health, fatherhood, and inclusion that reached thousands of colleagues across the UK and India. Her authenticity and empathy created conversations that resonated deeply, with many describing them as the most impactful sessions of their careers.

Progressing to Strategy Lead in 2024, she authored the network’s long-term vision and aligned its activities with NatWest’s broader DEI goals. Now serving as Interim Co-Chair, Jade Louise continues to inspire through inclusive leadership — championing allyship, empowering others to speak up, and shaping a culture where everyone can thrive.

When you first joined Allied Men, what did “success” look like and what changed your definition of success as you scaled the work?

At the outset, my focus was on creating events that attracted the largest possible audiences – at times prioritising reach over relevance. But as our network has matured, and I’ve grown alongside it, my priorities have shifted.

Today, as a leader, I am committed to spotlighting the real issues men face, understanding the root causes behind them, and ensuring our colleagues walk away with tangible tools they can rely on when it matters most. One of the most powerful themes we’ve explored this year is loneliness among men, particularly fathers. Parenthood is a transformative milestone, yet we rarely acknowledge how deeply it affects men too. By recognising this shift, we’re better equipped to support our male colleagues, friends, and family members through one of life’s biggest milestones.

What’s the next frontier for male allyship at NatWest—one practical change you’d like every people manager to make this year?

I believe people managers have a powerful role to play in shaping inclusive cultures. One of the most impactful things they can do is create space for others to be heard, to contribute meaningfully, and to grow. If each of us used our voice to advocate for those who may not yet feel able to speak up, we could build workplaces that are not only more inclusive, but also more energised and inspiring. When people feel like they belong, they show up fully and bring their best selves to work.

Looking ahead, what impact do you hope to make in the industry, and what advice would you give to other women starting out?

As I continue to grow in my career, my commitment to driving meaningful change only deepens. I’m passionate about advocating for others and raising awareness of the challenges people face. By creating environments where everyone feels seen, heard, and valued is essential to building a truly diverse and inclusive workplace. Allyship is not a badge you earn once, it is an ongoing journey. I also want to keep challenging stereotypes and delivering events that focus on the topics that really matter. When we bring these conversations to the forefront, we empower others to show up fully and thrive.

My advice to everyone would be to continue to be curious and open, continue to challenge bias when you see it and advocate for others when you have the opportunity to do so.