The ambition dilemma: why women still hide their drive

About this event

Despite decades of progress, women in finance still face a double bind: they are expected to be driven but are often penalised for showing overt ambition. Many high-performing women find themselves minimising their goals, diluting their language, or deflecting credit to avoid appearing “too much.” This self-censorship not only undermines career growth but also contributes to quiet frustration, disengagement, and a sense of invisibility. In a climate where strategic self-leadership is essential, women must be empowered to redefine ambition on their own terms — without compromising authenticity or likability.

Dr Sonya Dilova

With over two decades of experience in finance and investment, Sonya brings a deep understanding of the complexities professionals face in high-stakes environments. Her mission is to bring humanity back into finance. As a transformational leadership and career empowerment specialist, she integrates life coaching with executive coaching to support clients in navigating personal and professional challenges holistically. She is passionate about helping women leaders, senior executives, and business owners unlock their potential, make confident decisions, and create meaningful impact.