Belonging: The Key To Transforming And Maintaining Diversity, Inclusion And Equality At Work

Wednesday 7th April 2021 8:30am to 9:30am Add to my calendar
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WIBF and EY are delighted to welcome Sue Unerman and Kathryn Jacob OBE, to lead this session on transforming and maintaining D&I in the workplace.

There has never been more discussion around diversity and inclusion in the workplace. From gender pay gaps to the #MeToo movement to Black Lives Matter, it seems that every organisation has finally recognised that lasting change needs to happen.

Various studies show that the most successful and productive senior management teams are those which are truly diverse and eclectic. Yet there remains only a handful of women CEOs of FTSE 100 boards, and only 10 BAME people working in leadership roles across companies in the FTSE 100.

While there has been a clear shift in attitudes, actual progress towards more inclusive workspaces has been excruciatingly slow, and in some cases, has grinded to a halt. Following extensive research and interviews at over 200 international businesses, Kathryn Jacob, Sue Unerman and Mark Edwards have discovered one major problem that is holding back the move towards greater diversity: why aren’t the men getting involved.

Most men are not engaged with D&I initiatives in the workplace. At one extreme they may be feeling actively hostile and threatened by the changing cultural landscape and others may be unmotivated to change – they may recognise the abstract benefits of diversity but not what’s in it for them. The time for change is long past. Belonging is the call to action we need today—the tool to turn the men in power into allies as we battle discrimination, harassment, pay gaps, and structural racism and patriarchy at every level of the workplace.

Please encourage your male colleagues or male senior leaders to register for this event!

This session will focus on the lessons in Sue & Kathryn’s latest book, ‘Belonging’, to help us work together to build a better workplace where everyone feels they belong.

Should you wish to purchase a copy of the book, please use CODE: belonging for a 20% discount here:

Kathryn Jacob OBE has extensive experience in many areas of the media industry including national newspapers, magazines and radio. Now as CEO of Pearl & Dean, she just focuses on film and cinema. Building on the reputation of Pearl & Dean, the team have grown their activities outside of the usual cinema venues into pop up cinema, cinemas on luxurious ships, film partnerships and product placement. Alongside her role at Pearl & Dean, Kathryn is a passionate advocate for diversity and inclusion, and regularly speaks on the subject.

Sue Unerman is Chief Transformation Officer at MediaCom. In a world that is changing faster than any of us can quite get used to, business needs people who can not only see the next change coming, but can also explain it to the rest of us. Sue is one of these rare people. She’s a “clarifier”.

In the rapidly changing world of media, Sue has been ahead of the curve for three decades, and remains at the forefront of the industry’s evolution. She has helped advertisers such as Mars, DFS, Direct Line Group, CRUK, Tesco, Universal, and Sky to connect with consumers by bringing a succession of new ideas to the advertising and media industry. She set up the first strategic planning unit in a media agency, pioneered the use of Integrated Communications Planning, foresaw the dramatic shift from the age where advertising messages were “pushed” out towards consumers to the age we live in today when brands and consumers are in constant dialogue, and was instrumental in broadening the limited world of advertising into the wider world of “content”.

This virtual event will be delivered via Zoom - please register with us in advance of the session to ensure you receive the joining instructions.

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