Connected leadership masterclass

Your digital presence is one of your most powerful tools for connection, credibility, and leadership impact - helping you reach the right people, shape the right conversations, and unlock the partnerships that drive real-world impact.

This virtual session with Top 1% global marketer Em Wilson FRSA and Leigh Smyth FRSA takes a clear, practical approach to strengthening your digital presence for greater visibility, credibility, and influence.

Grounded in ImpactMatch’s work across strategy, talent, and communications, the session will explore how senior leaders use LinkedIn to accelerate impact, from building aligned networks to driving commercial and social outcomes.

Key takeaways

How LinkedIn’s new algorithm works and how to make it work for you.
Practical ways to optimise your profile, save time, and attract the right values-aligned people, partners, and opportunities.
Behind-the-scenes strategies Em uses with FTSE and cross-sector leaders.
How leading organisations are using digital presence as part of a broader impact strategy - spanning leadership visibility, talent, and partnerships.
A live LinkedIn profile audit showing real-time improvements.
An open Q&A and discussion with Em and Leigh.

Our Speakers

Founder of ImpactMatch and Co-Founder of ActionAble Leigh Smyth FRSA

Leigh is the Founder of ImpactMatch and Co-Founder of ActionAble and is an award-winning social inclusion strategist and advisor, renowned for driving sustainable impact through strategic leadership, partnerships and campaigns. Passionate about equitable opportunities for everyone, her accomplishments include designing the Home Access scheme, establishing the Go ON UK Charity, developing digital skills benchmarks for the UK Government and designing and launching a Digital Skills Academy.

Leigh also advises global organisations on inclusion. Leigh has also helped to design and launch networks such as the Digital Poverty Alliance to advance social inclusion and has sat on many UK inclusion boards including Women in Banking and Finance, TechTalent Charter and more recently as a proud trustee at AbilityNet.

Digital Marketing Strategist Em Wilson FRSA

Em is a highly accomplished digital marketing strategist with a track record of delivering industry-beating results in declining markets. She specialises in using data insights to shape brand positioning, leadership development and sales enablement, working closely with C-suite executives from FTSE 100 and Fortune 250 companies. With experience managing risk and resources across a global portfolio of 1,000+ projects, Em understands how to drive impact at scale.

Recognised as one of the Top 1% of global marketing influencers on LinkedIn, her work is frequently cited as industry best practice.